Professional Experience

• Lead enterprise digital analytics strategy supporting global Capital Markets marketing, web, and digital initiatives across regions and business lines.
• Spearheaded organization-wide Google Analytics 4 (GA4) migration, defining event schemas, data layer standards, governance models, and documentation to ensure long-term data quality and scalability.
• Own tag management and analytics architecture using Google Tag Manager, ensuring accurate, privacy-compliant data capture across websites, applications, and campaign touchpoints.
• Design and maintain executive-level dashboards and self-serve reporting in Looker Studio and Tableau, translating complex behavioral and performance data into clear, actionable insights for senior stakeholders.
• Partner with marketing, product, technology, and compliance teams to align measurement frameworks with business objectives, regulatory requirements, and platform capabilities.
• Develop data visualization standards and reporting best practices, improving consistency, adoption, and trust in analytics across global marketing teams.
• Enable data-driven decision-making by surfacing insights related to acquisition, engagement, conversion, and content performance across digital channels.
• Support experimentation and optimization initiatives by defining KPIs, success metrics, and reporting methodologies for A/B tests and iterative enhancements.
• Analyze end-to-end customer journeys across web and campaign touchpoints to identify friction points and optimization opportunities.
• Lead MarTech stack implementations and ongoing operations across analytics, CMS, email platforms, and media delivery systems.
• Collaborate cross-functionally to integrate analytics outputs into campaign planning, performance reviews, and quarterly business reporting.
• Improve year-over-year digital performance by leveraging insights from analytics, visualization, and trend analysis to inform technical and content optimizations.
• Mentor and support team members by providing guidance on analytics usage, dashboard interpretation, and measurement best practices.

• Advised enterprise clients across insurance and retail on MarTech strategy, analytics readiness, and platform integrations.
• Led current-state and future-state assessments covering analytics architecture, CMS, marketing automation, and SEO capabilities.
• Designed and implemented email automation and experimentation journeys using Salesforce Marketing Cloud (Automation Studio, Journey Builder).
• Established change-management and deployment frameworks improving attribution accuracy and release reliability.
• Coordinated delivery of technical enhancements through Agile sprint planning using Jira and Confluence.
• Enabled scalable operations by defining KPIs, reporting cadences, and continuous improvement processes.

• Executed data-driven digital marketing and experimentation across B2B and B2C audiences.
• Designed and optimized email campaigns achieving 34% average open rate and 13% CTR through A/B testing and segmentation.
• Improved organic search visibility, driving a 76% increase in impressions through SEO and content optimization.
• Implemented analytics tracking via Google Analytics and Google Tag Manager to monitor and optimize digital performance.
• Designed responsive web and email experiences with HTML/CSS, supporting conversion optimization efforts.
• Produced digital creative assets supporting multi-channel campaigns.

Education